There are resumes that do, resumes that don’t, resumes that are, and resumes that aren’t. Okay, that may sound like a bunch of gobbledygook, but a resume that ‘does’ is the one that gets the candidate interviews.
Firstly, let’s be very clear about this. The art of resume hacking is nothing to do with falsifying information or trying to cheat the system. Far from it.
Resume hacking is all about being smart and tailoring a CV / Resume and job cover letter in a way that screams out to the employer “Hire Me”. We do this by using “keyword bait” or "hooks" that entice the reader into wanting to know more.
So how do we tailor a resume to any job application?
Number 1: Analysing a job and identifing key words
It’s crazy the amount number of people that who miss the such an opportunity to in identifying keywords within a job description and highlighting those keywords in the resume. For example, if a company is advertising a specific IT package such as “SalesForce, SAP/R3, Business Objects”, then we can presume this is kind of a big thing for them. Same goes for industry types, client types etc.
So, beef up your resume and cover letter to talk about these specific points. Think about it, if you are an employer, and you have a specific need, who will you want to employ?
Number 2: Use LinkedIn to find the previous employee!!!
This is a great hack and is so simple. Use the LinkedIn platform to find out who previously worked in this role, and if they have a job description with their profile, you’re suddenly going to access a whole lot of inside information that you can then apply to your cover letter and resume. Beautiful !!!
Number 3: Reduce content to 2 to 3 pages maximum and 80% relevant
Let’s get real here; employers spend very little time reading a resume. They skim read, miss out key information, and dedicate very little time to the recruitment process. Two to three pages really is the maximum recommended size of a CV/Resume and at least 80% content being relevant to that particular job.
Number 4: Re-order, reprioritise bullet points
When tailoring your resume, you also need to rearrange bullet points based on priority. This is very easy to do, and it’s also worth using this exercise to consider removing unnecessary and irrelevant bullet points to make other points really stand out.
Number 5: Google the company if the name is available
Google is the all-seeing, all-knowing eye. A quick Google search of the company can produce anything from basic returns through to a whole encyclopaedia of information. Find out who the company is trading with, recent company announcements, external vendors, and so much more. These business insights can be used not only for the job application but also for the job interview.