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Resume Writing & CV Writing Services | Advertising & Marketing Professionals

Advertising and marketing have changed in many ways. Has your Resume/CV and LinkedIn profile kept pace?

Navigating the Changing Landscape of Advertising and Marketing

The advertising and marketing sector is experiencing a rapid transformation driven by technological advancements and shifting consumer behaviours. These changes have created a dynamic job market, with new opportunities emerging and a demand for specific skill sets. 

DIGITAL ADVERTISING ON STEROIDS!

Digital advertising remains at the forefront of the marketing industry, with recent figures quoting global spending on digital ads worth more than $389 billion (overtaking traditional media outlets). Mobile advertising plays a major role, comprising 73% of the overall digital advertising expenditure. For those seeking employment in this field, developing skills in search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing is essential to meet the increasing demand for digital marketing services. And as companies expect better and better ROIs, the ability to look beyond the numbers is critical.  

DATA-DRIVEN MARKETING

Data has always played a key role in shaping the marketing strategies of organiations and agencies. Marketers now recognsze the importance of analysing and interpreting consumer data to drive their decisions, and with over $175bn spent in advertising globally, we can see why. To leverage the power of data effectively companies are increasingly relying those candidate that can manipulate analytics, artificial intelligence and machine learning to improve insight and automation. Aspiring job seekers, in the marketing field should possess a grasp of data analysis, market research, customer segmentation and marketing automation to fully harness the potential of data.

Did you now? More and more people are now building their LinkedIn profile to align with their Resume, thus achieving maximum market coverage. 

PERSONALISATION AND CUSTOMER EXPERIENCE (CX)

Personalisation and customer experience (CX) have become key elements in the advertising and marketing industry, evidenced by the sharp rise in the number of CX positions being advertised. Research indicates that 80% of consumers are more inclined to buy from brands that provide personalised experiences, explaining the growth in this sector. Marketers are leveraging customer data to develop custom content, individualised recommendations, and smooth omnichannel experiences. Job seekers wanting to excel in this field should focus getting your resume noticed by honing skills in customer relationship management (CRM), user experience (UX) design, customer journey mapping, and marketing automation while demonstrating their proficiency in fostering customer loyalty and engagement.

INFLUENCER MARKETING AND SOCIAL MEDIA

Social media platforms are now essential in the realm of advertising and marketing. With influencer marketing now valued at approximately $13.8 billion, it has become a key method for brands to engage and build trust with their audience. Job seekers should focus on staying current with social media trends, various platforms, and influencer marketing tactics. Skills such as identifying influencers, negotiating partnerships, assessing campaign effectiveness, community management, analysing social media data and creating engaging content are invaluable. These abilities can significantly improve one’s job market prospects. Job seekers in this niche often enjoy contract and gigs to help build their skills. Those in permanent jobs benefit from stability, but should you accept a counter offer to increase your career?

 

Final thoughts

As the advertising and marketing sector undergoes rapid changes, job seekers must stay on top of the latest trends. Those candidates with expertise in digital advertising, data-driven decision-making, personalisation, customer experience, and social media marketing will help contribute to the success of this dynamic and ever-evolving field.

Are you looking for a Resume Writer that specialises in the Marketing sector? Look no further. We have over 20 years of expertise working with brand experts, PR specialists, digital marketing, product teams, advertising consultants, performance analytics, and more.

Clients in the marketing, advertising, and media sectors know just how important it is to drive messages that deliver to a targeted audience. Our role as your Resume Writer and LinkedIn Builder is to utilize our expertise in the recruitment markets to rebuild your brand for the employment and professional networking audience.

Can’t see your requirement? There are over 100+ position types we could list, but we never forget that everyone who comes to us does so as an individual – so all our client’s resume writing needs differ.

We write resumes for:

  • Marketing Managers and Directors
  • Advertising and Media Directors
  • Public Relations (PR) and Communications Specialist
  • Graphics Designers
  • Agency and Creative Designers
  • Digital Performance Analytics & Digital Performance Experts
  • Branding / Product Management
  • Account Directors and Account Managers
  • Online Content Management
  • Media Buyers and Planners

Example Digital Marketing Resume

Get in touch today. We’re here to help elevate your career.

Resume Writing & CV Writing Services | Advertising & Marketing Professionals

Obligation Free Quote

We have resume writers that specialise in marketing and advertising. Contact us today for an obligation free quote. All resume writing services benefit from our Top 5% strategy using a competency-based resume.