We’re in an unprecedented recruitment market.
Roles that once attracted only a handful of applications are now drawing hundreds of candidates, creating a real dilemma for both jobseekers and recruiters alike.
To take these numbers further: if only 10 applications are being selected for interview, and a job receives over 500 applications, that means the chance of a resume being selected is just 2%.
So first, let’s look at how a resume is being evaluated.
Whether a recruiter is using an ATS system or manually reviewing applications, there is usually specific criteria that each resume is assessed against. For example:
Job Title Match
Industry Match
Product Knowledge
Specialist Technical Skills
Relevant Qualifications
Ability to Add Value
Number of Years of Experience
Salary Expectations
Recruiters do not have the luxury of speaking to every candidate. Instead, they often adopt this matrix model or a variation of it. The simple fact is, the more boxes you tick, the more chances you have of getting an interview.
For jobseekers, this creates a harsh reality.
If your resume only ticks 2 or 3 boxes for a particular role, and the competition is intense, application will likely struggle to make it through to interview, no matter how capable you are. But should you throw in the towel and give up applying for the job?
No, not at all. However, using the above scoring matrix, and given that the more boxes you tick the better your chances, you can manage your expectations.
There are also other strategies you can adopt to increase your application success rate.
What can you do differently?
If you are willing to put the time job search, there are a number of strategies you can adopt to increase your application to interview ratio.
1) Be more selective
Avoid applying to every job you see. Not only will you be wasting your time, recruiters will notice your name appearing across multiple roles in their ATS platforms, which can work against you. Be more focused. Apply for jobs where you meet at least 3 or 4 of the criteria (ideally more), and use that time to submit a more targeted and compelling application.
2) The 85% resume content rule.
Resumes that are tailored to the role and industry consistently outperform generic applications. Why? Because recruiters and employers don’t have time to dissect every resume, they’re naturally drawn to those that clearly align with the job. The more relevant your content, the more likely you are to get noticed.
3) Is your Job Title holding you back?
Did you know, the position title on your resume can influence how the reader perceives your experience. If your current job title is unclear or confusing, you might be rejected before even given a chance to explain your experience.
Remember, recruiters may only spend a few seconds before deciding whether to accept or reject a resume. The position title can have a huge influence on that decision.
Therefore, consider using a market equivalent, such as the following format “Actual Title/Market Equivalent” e.g. “Solutions Consultant/Client Account Manager”.
TIP: If you can’t change your position title for obvious reasons, you can add target position titles to your resume as a headline.
4) Industry and product match
If you have specific industry or product knowledge, highlight it. This is a major advantage. Employers value candidates who can hit the ground running. Even if your knowledge comes from a personal interest or side project, make sure it is visible throughout your resume.
5) Demonstrated achievements
Your resume should show how you have added value in past roles. This can be the key differentiator when recruiters compare similar candidates. But keep those achievements relevant to the industry or role. The right strategy can see your resume prioritised even ahead of someone who ticks more boxes on paper.
6) Number of years of experience
Most job ads suggest a preferred level of experience. While there is flexibility, having too little or too much experience can be a reason your resume is screened out. Be realistic about your fit.
7) Salary
It is frustrating when job ads do not include salary. If the recruiter asks for your expectations, give a clear and honest answer. Avoid vague responses like “negotiable” without context, as this can appear uncooperative. Providing what is requested helps the recruiter shortlist efficiently.
Bonus Tip: Consider a cover letter
A well-written, tailored cover letter can make a real difference. Many employers still read them. Avoid generic versions which are a waste of time. Instead, take the time to build a cover letter that addresses the specific requirements of the job and connects your background to the role. This strategy can strongly influence a recruiter’s decision.
Bottom line:
If you are not getting the traction you deserve and it feels like your resume is disappearing into a black hole, it is time to rethink your strategy. Do not keep doing the same thing and expecting different results. Change your approach, get smarter, and find a new way in.
