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Top 5 Tips for Improving Your LinkedIn profile

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Author: Roland Coombes

Roland Coombes is a veteran recruitment consultant, highly accomplished careers expert, and master resume writer with over 25 years of industry experience.

LinkedIn has fast become the Recruiters tool of choice

To quickly make your LinkedIn profile stand out, consider these top five tips. First, update your skills to reflect your current expertise. Second, ensure that the content on your profile remains relevant to your target audience, highlighting your key qualifications and achievements. Third, pay attention to your tagline and headline, making them compelling and indicative of your professional strengths. Fourth, invest in an appealing and professional profile photo. Lastly, customise your profile’s URL for a more professional and memorable appearance. Additionally, gathering more recommendations from connections can help expand your network and increase your profile’s visibility.


With a user base of over 12.7 million in Australia, LinkedIn has taken the crown for being both a top-tier social media platform. Nevertheless, despite its substantial user presence, I often notice that a significant portion of users still do not fully harness the platform’s potential. Incomplete profiles, passive engagement, limited content sharing, and a lack of comprehension regarding effective networking can all impede the overall user experience.

Here, I’ll aim to present you with a practical guide featuring our Top 5 Tips to enhance your LinkedIn profile and How to Use LinkedIn to Find a Job through optimising your networking prospects on this major platform.

1) Quick Fixes To Your Profile

Your LinkedIn profile essentially serves as your digital CV, serving as the initial impression potential employers have of you. An effectively structured profile not only heightens your visibility but also simplifies the task for recruiters in locating you.

Profile Photo and Cover Photo

It’s important to remember that LinkedIn isn’t akin to Facebook. Therefore, your profile picture should exude professionalism and warmth, while background image can offer glimpses into your interests or industry-related visuals.

Revise Your Headline

By default, LinkedIn auto-generates your Headline based on your current job title. However, this often lacks visual appeal and should be manually edited to reflect your expertise in the market and your career aspirations. In your summary, narrate your professional journey, emphasizing your industry-specific skills, accomplishments, and what distinguishes you in your field.

Work Experience: Keep Content Relevant & Targeted

Within your work experience section, provide a comprehensive account of your achievements and responsibilities, with a sharp focus on how your contributions have influenced and advanced your particular industry. Highlighting your industry expertise within each role will render your profile more appealing to employers in search of sector-specific skills.

Refresh Your Key Skills Allocation

LinkedIn has introduced various changes to the Key Skills section, now linked to your current position. However, there is no preset selection, and many users overlook this section. We recommend carefully choosing and showcasing skills that align with your career objectives while minimizing unnecessary clutter. Aim to allocate a maximum of five skills per job and incorporate industry-specific niches wherever possible.

Seek More Recommendations

Recommendations are increasingly vital as social indicators. Consider soliciting recommendations from colleagues, supervisors, or mentors to lend credibility to your profile.

Customise your URL

To create a personalised LinkedIn URL, log into your LinkedIn account, access your profile, and then click on “Edit public profile & URL.” From there, you can choose to modify your custom URL, personalise it more by eliminating extraneous characters, and ensure it’s available. Finally, save your changes and share your new URL!

Consider a Video Introduction

Did you know, LinkedIn is running out a new function. Video Introductions. This will offer users the ability to have a static photo or a short video introduction. 


Get Noticed By Head Hunters

2) Get Head Hunted by Recruiters

LinkedIn uses algorithms to match candidates with job postings, and recruiters (like me!) will also use these algorithms for in-depth searches. To heighten your odds of being discovered, fine-tune your profile with pertinent keywords.

Industry-Specific Keywords

Enhance your visibility to recruiters by integrating industry-specific keywords into CRUCIAL sections of your LinkedIn profile, including your headline, summary, and work experience. Tailor these keywords to resonate with your target audience.

Add Skills To Each Role

Incorporate skills that employers are likely to search for, and ensure they receive endorsements from your connections. I would strongly advise incorporating industry-specific and technical skills while avoiding generic terms like “Communication” or “Planning,” which hold minimal value.

Keep Job Titles Market Relevant

Use standard industry job titles, as well as any variations that might be common in your field. Remember, if a Recruiter is back-searching profiles, they will perform searches on Job Titles. If your title doesn’t match, your profile is unlikely to show.

3) Quickly Expand Your Reach – Connect with Employers and Companies Directly

LinkedIn offers various ways to connect with potential employers and companies directly, helping you establish valuable connections in your industry.

4) The Hidden Job Market – Approaching Companies Directly

Here’s a top tip. If you are feeling proactive, there’s a whole world of opportunities you can explore outside of the normal job boards such as SEEK and LinkedIn’s own job platform. These are the same strategies many recruiters (like me!) use to reach out and open new doors.

I’ve put together the following tips to help you tap into the hidden job market, and approach companies directly.

Advanced Networking Strategies

Research Your Target Companies

Start by meticulously researching companies that match your career aspirations. Delve into their culture, values, and recent updates. Find out any news. This info will allow you to build knowledge and tailor your approach to the organisation.

Connect with Company Employees

Another valuable strategy is connecting with both current and former employees of your target companies. This not only provides you with invaluable insights into the organization but also offers opportunities to foster meaningful professional relationships, giving you an edge in your job search.

Craft a Personalised Message

When reaching out to employees or hiring managers, don’t be afraid to send personalised messages expressing your interest and mentioning shared connections or interests. Reacing out this way can create immediate results.

Be Interactive on Company Posts

Participate in conferences, webinars, and networking events to meet professionals from your target companies. Comment on posts and engage in online dialogue wherever possible.

5) Maintaining Your LinkedIn Presence

Your LinkedIn journey doesn’t end once you get a job. Keep active and keep networking to grow your business. LinkedIn makes it easy to connect with others at a touch of a button. Regularly update your profile with new skills, accomplishments and experiences. Celebrate your career milestones and share your achievements with your network. Stay engaged in your relationships by liking, sharing, and commenting on relevant content.



Final Thoughts

LinkedIn is a powerful tool for job searching when used strategically. 

By building a strong profile, optimising it with keywords, and proactively approaching companies and specific employers, you can significantly enhance your chances of landing your dream job. 

Remember to maintain an active LinkedIn presence even after securing a job to continue growing your professional network and advancing your career. Start your journey today, and unlock the doors to your future career success through LinkedIn.

If you would like further assistance, feel free to reach out to me directly. Perhaps, via LinkedIn?